ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PADA USAHA MAKARONI KRIUKZZ

The writing of this article was made with the aim knowing what marketing strategies are used by Kriukzz business actors in increasing sales. In study using a qualitative descriptive approach. types and sources data taken from primary secondary data. analysis method is analysis, where strategy refers to concept Marketing mix uses SWOT analysis. Based on carried out sales kriukzz macaroni 4P (strengths, weaknesses, opportunities, threats). results can determine implementation an effort increase products